Video Marketing

VIDEO MARKETING


Don’t believe the hype? Here are some statistics to prove the point. 
According to Syndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets.


Facebook’s boosts its video strategy
Last year, Facebook announced that its video viewership doubled from 4 billion views per day to 8 billion views per day in a period of seven months. This staggering growth of video viewership highlights the immense potential of videos for bringing in advertising dollars, keeping viewers engaged and increasing viewership. Facebook launched its picture in picture viewing last year, which lets users watch video while browsing the news feed. Facebook is also testing a dedicated video feed stream to let viewers only watch videos shared by their network. Facebook is pushing the envelope to create more video infrastructure, and so are marketers to take advantage of its potential.

SEO benefits
Videos have a direct impact on search results. It is common knowledge that rich media, which includes videos, is favored by search engine algorithms. To top it up, the fact that Google owns YouTube also plays a role in video’s increased popularity. Google has been constantly adjusting its algorithm to give its users a meaningful experience while searching. To satisfy user intent, they show a variety of results, and not just exact keyword matches. As a result, search results now prominently feature videos among top results.

Easy on the eye, and the brain
There’s no shortage of content out there in the digital world. People are overloaded with information that they cannot process. Videos are a breath of fresh air in a world dying with information overload. It is easier for the brain to process visual content amidst a sea of text. Creating an impact through videos is therefore that much easier.

Viral potential
Users are more likely to share and re-share video than other forms of content. It is a great tool for businesses and professionals to showcase their vision, expertise, products, services, company news and announcements for maximum outreach.

Kills many birds with one stone
Whichever stage of the customer funnel you are targeting, videos can help. The objectives of educating, entertaining, inspiring or increasing brand awareness can all be achieved through videos. More and more people today educate themselves through product reviews and blog updates before making a purchase decision. Animoto’s research says that 96 percent of consumers find videos helpful when they are making purchase decisions online. Moreover, 58 percent of them consider companies that produce videos to be more trustworthy.

Videos drive traffic and engagement, they convey information better than other types of content and promote trust in the brand and its products. Little wonder then, that video is becoming a critical component of every company’s marketing mix.

Cinamagraphs

These are really cool to use for your  promotions on social media, websites, Instagram, Facebook, Mobile App, Video Emails.

Live Pictures & Cinamagraphs are the one of the hottest things to come out of digital marketing. You can add your logo or a snappy line to capture your audiences attention.

We will work with you to put together a spectacular campaign. Our pricing will allow our clients to purchase them as they need them and use them over and over again.
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Cinamagraph

Promotional Videos / Video Ad's

We have licences to thousands of Professional HD Videos for any type of business, promotion concept, Event, or situation. We also have thousands of music loops for any type of promotion.

Live Pictures

These are really cool and new to the industry . These were only used for high end photo shoots and Huge budget promotions . 

We can take any JPEG  or PNG  photo file and create motion like you see in the examples .

We can animate your images and export your files from small gifs for email to large 4K files that look amazing on any large screen displays. Static images no longer hold the attention the way moving images can. Engagement is increased up to 5x's with animated images compared to a single still photo...

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