SMART RESPONSIVE WEB DESIGN


Responsive Website Design


 is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of re-sizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones

Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total internet traffic.[13] This trend is so prevalent that Google has begun to boost the ratings of sites that are mobile friendly if the search was made from a mobile device. [14] This has the net effect of penalizing sites that are not mobile friendly.

   Mobile Site vs. Responsive Design


Rendering Experience

 Mobile Site


  A mobile site is essentially a copy of your website, where the server does the work to deliver an optimized page that’s smaller and easier to navigate.
The solution can really customize a unique experience for mobile users.
A good choice when it might be too expensive to redesign responsively.

Responsive Design 


In responsive design, the device does the work and automatically adjusts according to a device’s screen size (large or small) and orientation (landscape or portrait). It switches between these options on-the-fly.

A very good and flexible solution.

Domain Protection

 Mobile Site


With a mobile site, you must create a different domain (many companies choose to differentiate theirs by “m.domain.com”).
Can dilute domain and hurt organic search traffic. Can add to website management because you have to maintain two separate silos of content.

Responsive Design


Responsive design lets you keep your own domain—nothing changes except code on the back-end.


Googles thinks this is the better solution:
...Maintaining a single shared site preserves a canonical URL, avoiding any complicated redirects, and simplifies the sharing of web addresses...

Link Equity

 Mobile Site


Because a mobile site uses a separate domain, links shared from mobile browsers will not count as search link equity toward your primary site.
Not as good for search.

Responsive Design


Since responsive design simply embeds new code on the back-end of your website, your company’s link equity is preserved.

Better option for search

Future-Ready

 Mobile Site


Re-working of a mobile site might be needed in order to stay current with next-generation phones and mobile browsers.



Could require higher maintenance and expense.

Responsive Design


The technology is more forward-thinking because once added to site it will work on next months and next year’s devices without having to be programmed further. 
A better return on your investment.
FEATURES
Performance, efficiency and elegance are the three key elements that make our platform unique. Each of the features below support these elements.
INSITE - NEW

We Create you an ultra-personalized website that’s content will automatically change based on a visitor’s proximity to a business, how many times they've visited the site, time of day and more.

EDIT BY DEVICE

Every element in our platform can be customized on a per device basis, giving full control over the site.
FLAT UI DESIGN

A flat user interface is an increasingly popular design for websites and encourages customer conversion.
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